.png)
NET is an apostolate serving Catholic communities through youth and young adult evangelization and discipleship. Every year, they form and equip hundreds of Catholics as missionary disciples and then send them out to work hand-in-hand with ministry leaders across the country.
Wherever you find a Church community growing and thriving, it’s likely you’ll see bishops, religious, priests, youth ministers, or laypeople who either served as NET Missionaries or were ministered to by NET.
After over forty years of forming missionary disciples and serving the Church through relational ministry, NET found themselves at a critical juncture. Their brand’s look, feel, and messaging no longer clearly and effectively reflected their promise. It was time for an updated expression of the brand that had touched millions of Catholics and impacted so many in the Church.
The 5 Stones team traveled to NET’s headquarters to lead their team through a series of on-site meetings exploring the brand’s archetype, personality, voice, and tone. After a series of lively, productive conversations, the two teams continued to meet virtually to explore their brand elements, including typography, colors, logo, and even their patron saint.
The resulting brand book incorporated everything it takes to look, sound, and act like NET—their new logo, colors, fonts, updated messaging, StoryBrand brandscript, and more.
The logo is packed with symbolism.
The typography is nuanced and purposeful.
The colors are rich and meaningful.
And the messaging is clear and compelling.
The 5 Stones team felt like family. They came to us with the right questions, exercises, experience, and intuition to help us understand our situation and the path forward. By the end of our first day together, we knew they took great care in both knowing us and our ministry, but also challenging us to really make this effort worth it and successful. We’re so thankful for their support and partnership and already looking towards how we can continue to partner for the kingdom.
Annie Tracy, VP of Marketing and Communications
With this new brand book in hand, the NET team launched their rebrand with great success. Their internal team has deployed the new brand standards with powerful effect, and their key stakeholders are enthusiastic about the new life and direction this signals for the ministry.
Anyone who experiences or applies the new brand will be blown away by the beauty and power of the NET mission as it comes alive on the page and shares how to think, speak, and act like NET.