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SEEK is one of the most well-known and loved annual conferences for Catholics that college students, young professionals, and adult Catholics are excited to attend. Each year, tens of thousands of Catholics encounter the Risen Lord through their powerful live event.
With all previous marketing efforts for past conferences primarily done through organic efforts, SEEK24 looked to experiment with paid ads to garner registrations beyond their past years. They set a goal of an increase of more than 20% from SEEK22 registrations.
Together with the FOCUS marketing team, 5 Stones brought strong strategy and tactical execution to hit the ambitious registration goal.
We developed an omnichannel digital ad strategy to capture in-market Catholics at college campuses and beyond. We closely monitored ad performance throughout the campaign, identifying problems and quickly implementing effective solutions.
Our strategy included complex audience testing and geo-fencing to target those most likely to convert and drive registrations. Collaborating closely with the FOCUS team, we provided additional creative strategy to help maximize results from their marketing efforts.
Our ads impacted 33% of all registrations...showcasing the power of digital advertising. Brand awareness ads increased the effect of their word-of-mouth marketing and by the time of the conference, they had beat their registration goal by over 5%.
Knowing that this is the first year of using digital ads and the power that their existing word-of-mouth tactics would aid in registrations, we looked for our ads to aid their organic efforts in addition to generating direct registrations from ad clicks.
By the time of the conference, they had beat their registration goal by over 5%.
Our ads impacted 33% of all registrations and generated a 34X Return on Ad Spend (ROAS), showcasing the power of digital advertising. Brand awareness ads increased the effect of their word-of-mouth marketing and direct conversions happened as a result of clicking and converting on an ad.
But beyond the registrations themselves, the true results of SEEK24 marketing efforts played a vital role in:
With more registrants than SEEK22, that’s even more souls who had the opportunity for this kind of encounter.
Let’s see how the Holy Spirit will use our marketing efforts for the next SEEK!